Natureza Viva was a collaborative online experience where you could sew on screen.
The more you sew the more you give life to the Amazon Forest and learn about the local fauna.
This site was created to raise public awareness on the issue of deforestation and to promote the work done by Vale Florestar, a programme that preserves the Amazon Forest financed by the CVRD Foundation, the biggest investor in socio-environmental causes and in the maintenance of Brazilian biodiversity.
Check the website. (I hope it was preserved..)
That project was Cannes Bronze Cyber Lion winner.
Special thanks to:
Suzanna Apelbaum, Marcus Meireles, Sérgio Gordilho, Victor Sahate, Danilo Almeida, Gabba, Gringo, and Africa.