Halloween is not so popular in Brazil... so how could Saraiva.com use the date as an opportunity to increase traffic and sales?
Twitterror: the first horror story created collaboratively on Twitter.
Followers were invited to write a collaborative book with 10 tweets in 5 days. The creative team edited the story, curating 2 tweets a day (at 5pm and midnight) to create an e-book.
5000 tweets were tagged with #SaraivaHalloween - week’s trending topic in Brasil - and @saraiva consolidated its position of 2nd place in Twitter. Organically, with no media investments.
Note: today is the retail leader, with more than 800 thousand followers.
Saraiva.com’s 11th anniversary
birthdays are classic opportunities to engage with clients.
But how could Saraiva.com do something original to capture the public's attention, increasing traffic and sales?
A Twitter party, promoting a “treasure hunt” social game to be played in the store’s website.
Tips and leads were posted for @saraiva's followers explore, find hidden gifts and win.
The party became a trending topic and a successful strategy to go from #17 to #2 on Twitter (retail category) in just three weeks.
Again, with no media investment.
Special thanks to:
Eme Viegas, Ana Mangeon, Thomás Monteiro, André Favarin, Raphael Gatuzzo, Thyago Acosta, Marcelo Tripoli, Luiz Trindade, Rodrigo Gouveia, Twitter followers and all folks involved.