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Social campaigns for Saraiva.com

  1st  project: halloween opportunity.  The challenge:  Halloween is not so popular in Brazil... so how could Saraiva.com use the date as an opportunity to increase traffic and sales?

1st project:
halloween opportunity.

The challenge:

Halloween is not so popular in Brazil... so how could Saraiva.com use the date as an opportunity to increase traffic and sales?

 The idea:   Twitterror : the first horror story created collaboratively on Twitter.  Followers were invited to write a collaborative book with 10 tweets in 5 days. The creative team edited the story, curating 2 tweets a day (at 5pm and midnight) to create an  e-book .

The idea:

Twitterror: the first horror story created collaboratively on Twitter.

Followers were invited to write a collaborative book with 10 tweets in 5 days. The creative team edited the story, curating 2 tweets a day (at 5pm and midnight) to create an e-book.

 The results:  5000 tweets were tagged with #SaraivaHalloween - week’s trending topic in Brasil - and @saraiva consolidated its position of 2nd place in Twitter. Organically, with no media investments.   Note: today is the retail leader, with more than 800 thousand followers.

The results:

5000 tweets were tagged with #SaraivaHalloween - week’s trending topic in Brasil - and @saraiva consolidated its position of 2nd place in Twitter. Organically, with no media investments.

Note: today is the retail leader, with more than 800 thousand followers.

  2nd  project: Saraiva.com’s 11th anniversary  The challenge:  birthdays are classic opportunities to engage with clients. But how could Saraiva.com do something original to capture the public's attention, increasing traffic and sales?

2nd project:
Saraiva.com’s 11th anniversary

The challenge:

birthdays are classic opportunities to engage with clients.
But how could Saraiva.com do something original to capture the public's attention, increasing traffic and sales?

The idea:

A Twitter party, promoting a “treasure hunt” social game to be played in the store’s website.
Tips and leads were posted for @saraiva's followers explore, find hidden gifts and win.

The results:

The party became a trending topic and a successful strategy to go from #17 to #2 on Twitter (retail category) in just three weeks.
Again, with no media investment.

 Agency: iThink  Special thanks to:  Eme Viegas, Ana Mangeon, Thomás Monteiro, André Favarin, Raphael Gatuzzo, Thyago Acosta, Marcelo Tripoli, Luiz Trindade, Rodrigo Gouveia, Twitter followers and all folks involved.

Agency: iThink

Special thanks to:
Eme Viegas, Ana Mangeon, Thomás Monteiro, André Favarin, Raphael Gatuzzo, Thyago Acosta, Marcelo Tripoli, Luiz Trindade, Rodrigo Gouveia, Twitter followers and all folks involved.